Advertising features Essay Example | Topics and Well Written Essays - 1000 words

Advertising features - Essay Example consciousness of customers. In order to enhance the alertness of the customers regarding the various amenities, it is apt to hire an external advertising agency for the promotion of the activities. It can improve the growth and market share of the business thereby enhancing revenue and position of ‘Doggie Dip and Do’. Recommendations There are many external advertising agencies but as ‘Doggie Dip and Do’ is a newly opened outlet, print advertising media might be more beneficial for it. This would include newspaper or magazines in order to promote the benefits. This is because if other media such as broadcasting media, outdoor advertising or public service advertising is used then it would be quite expensive for you at this initial stage. Hence, it might not be retained by you for longer terms which may again affect the growth prospects of the business as well as impede the brand image and awareness of the products among the competitors in the market. However , for this type of business, it is essential to retain the external advertising agencies as it would provide various innovative ideas and plans for the promotion of the products or services of Doggie Dip and Do. ... e newspaper or the magazine, the requisite cost in both cases based on preference of the place of advertisement, special editorial column related to pets, public reach, pinpoint targeting, short deadlines for preparation of the advertisements, extensive market coverage, tech support such as toll-free numbers and emails and distribution frequency. If any above stated external agency such as newspaper or magazine fulfils these criteria then it can be selected for promotion (Patsula Media, 2001). The newspaper or magazines are read by all age groups so it might attract the attentions of the pet loving individuals. This would augment the brand awareness, brand identity and potency of ‘Doggie Dip and Do’ among others in the market. It would also improve the market position and the revenue of ‘Doggie Dip and Do’ (Department of Science and Technology, 2005). Moreover, the cost incurrence may be quite less as compared to other advertising media, which would be extre mely beneficial for ‘Doggie Dip and Do’. Apart from this, the other vital factor which can be considered is public reach. This would improve the brand identity of ‘Doggie Dip and Do’ (Missouri Department of Transportation, 2012). In addition, distribution channels, customer demand and market coverage are also other vital aspects which might be beneficial. In addition, availability is the other important factor which might be viable for the promotion of ‘Doggie Dip and Do’ (Clow, 2007). Besides, display of various pictures along with information in the newspapers or magazines can also attract customers. Hence, it can be affirmed that the feasible options for promotions of ‘Doggie Dip and Do’ are newspapers or magazines due to the above discussed factors (Engeseth, 2006). Proper distribution